As online shopping for beauty and personal care products has increased tremendously over the last few years in India,this industry has seen a growth of many companies that offer and promise to deliver authentic and quality products to customers but only a few are able to live up to their claims fully.I recently came across a website named Aplava which is a startup online beauty products company that offers some of the best makeup products along with other personal care products on their website and has a professional team of dermatologist and beauty advisers.Also, they work directly with manufacturers/distributors to bring you over 5000 products straight from the brands themselves with 100% guarantee of delivering original and authentic products.
Firstly I think that the appearance of the website is very clean and appealing.It is easy to navigate and explore each category.The competition is getting tougher day by day between online shopping sites.What makes aplava.com unique is that as soon as you open their website,the first thing that pops up is a box that prompts you to create your own beauty profile and based on the information provided by you the site recommends the products that will be beneficial for your skin and hair type in particular.Now I'm really impressed with the fact that process of creating our beauty profile just doesn't end very rapidly with only 2-3 questions but in fact, it involves a deep study of your skin and hair.To give you an idea of how it works,the process starts with answering questions relating to our skin type first.So if suppose you click on oily skin type,the subsequent questions that follow are -
How oily is your skin type ? (oily after waking up in the morning,oily after work,oily all over,only oily on T-zone)
Are you prone to Acne ? What type of Acne ? (Red Boils,Big painful Boils,Only blackheads/whiteheads,Only scars now)
Do you have pigmentation issues ?
Do you have Freckles,Melasma,Post inflammatory hyperpigmentation,Solar spots,Lack of glow ? (And if you don't know what these conditions are,they show an image of what each condition looks like on skin so you can easily detect and select an issue that you're suffering from)
Do you have wrinkle problem ? What kind of activities do you do in a day ? Do you have sweating tendencies ?
How would you describe your skin tone ? Which part of your body is more exposed to the sun ?